Dubai Police, in collaboration with Union Coop, has launched a public awareness campaign to educate football fans about their responsibilities and stadium safety requirements ahead of the 2026-27 ADNOC Pro League season starting 14 August.
The campaign is part of the “Your Commitment, Our Happiness” initiative and will be delivered through Union Coop’s digital display screens across its stores to reach a wide audience of shoppers.
The initiative aims to raise awareness of obligations set out in Federal Law No. 8 of 2014 on the Security of Sports Facilities and Events, while promoting safe and responsible behaviour inside stadiums.
Lieutenant Nabit Sultan Al Ketbi, coordinator of the “Your Commitment, Our Happiness” initiative, stated the campaign familiarises fans with regulations and safety procedures to ensure an enjoyable match-day experience.
Digital screens will display a QR code allowing visitors to access guidance on safety measures and a list of prohibited items, including glass containers, drones, pets, sharp objects, fireworks, flares, and laser devices.
Al Ketbi noted the initiative encourages supporters to respect acceptable conduct boundaries and avoid abusive behaviour, reinforcing spectators’ legal responsibilities under the federal law governing sports facilities.
This safety drive runs alongside other ongoing Dubai Police and ADNOC-related developments, including efforts to cut summer road crashes, boost cyber safety at the Esports Festival, and launch the Horizon X future policing project.
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